KitKat Flavor Redesign – Pearl Milk Bubble Tea

As part of a creative brief focused on reimagining KitKat packaging and creating a new flavor that resonates with Gen Z, I developed a unique concept inspired by a popular global drink: Pearl Milk Bubble Tea. Originating in Taiwan and beloved across the U.S., bubble tea is known for its creamy texture and signature chewy tapioca pearls. I infused this cultural favorite into the KitKat brand, designing packaging that reflects the playful, trendy aesthetic Gen Z gravitates toward—while highlighting the rich, milky flavor and bold visuals of the iconic drink.