Designed to meet students where they are, bold, energetic, and impossible to scroll past. This campaign for the City College of New York brought awareness to Middle States accreditation through a visual language that felt native to student culture. The goal was to make an institutional message feel exciting and personal, turning something easy to overlook into something worth stopping for.
Role: Concept development, creative direction, on-camera performance, filming, and editing. I developed the idea, selected each location, and used AI-assisted scripting to shape the narrative and pacing.
Post 1 — CCNY Middle States Awareness
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Every small business has a story worth telling; this one just happened to come with great ice cream. This piece for Avrililly's Creamery LLC weaves together the owner's personal journey with lush b-roll of the shop’s interior and exterior, and its menu. The aim was to create something warm, authentic, and deeply human, a visual love letter to an independent business and the community it serves, storytelling through texture, color, and the kind of details that make a place feel like home.
Role: Concept development and creative direction. I led the narrative approach, developed the interview questions, directed the shoot, handled audio, and edited the final piece.