Common Good bridges the gap between CCNY students and administration by making accreditation feel relevant, approachable, and worth participating in. “Hope Starts With Us” empowers students to use their voices and come together to create meaningful change on campus.
Role: Creative Director / Art Director / Designer
Client: CCNY Middle States Self-Study
Deliverables: Brand Identity, Campaign Strategy, Social, Video, Experiential, Print
A BRAND BUILT AROUND COMMUNITY
the pigeons represent students as messengers for reaccreditation, while the embracing pigeons represent community. Common Good FINAL
The identity takes cues from New York's visual landscape from vintage transit signage to hand-painted neighborhood storefronts. Irregular letterforms give Common Good a playful, distinctly local character while reflecting the individuality of the students who make up the CCNY community.
Bright, expressive colors give Common Good a warm, approachable identity, transforming traditionally institutional messaging into something that feels student-centered.
Sticker Designs
Speaking Student
We brought Common Good into students’ feeds with short-form videos designed to make accreditation feel less institutional and more approachable. Using student voices, familiar social formats, and campus culture, the content turned complex information into something students could quickly understand, relate to, and engage with.
Campus Activations
Common Good came to life beyond the screen through interactive campus events designed to inform, connect, and hear directly from CCNY students. From event experiences and student-focused video content to custom stickers and branded materials, every touchpoint carried the campaign’s identity while creating approachable ways for students to participate and make their voices heard.