This project focused on designing a dynamic label for a Kombucha-based sports energy drink. Inspired by Hawaiian culture and language, the brand name Holomua—meaning "success" in Hawaiian—embodies the drink’s purpose: providing the extra boost needed to achieve your goals. The design reflects this energetic and motivational spirit, combining cultural elements with bold visuals to create an eye-catching and meaningful package.
Holomua – Kombucha Sports Energy Drink Packaging
The Process
For this project, I used Adobe Illustrator and a palette generator to develop label concepts for the brand idea Holomua. I explored multiple font options for the bottle logo and experimented with various design approaches to reflect the brand’s Hawaiian roots. The final designs aimed to capture the spirit of energy, success, and cultural authenticity through vibrant visuals and thoughtful typography.
