Why Settle For One?
Brief: Make Twix famous for its brand platform, “Two Is More Than One,” by showing how Twix gives you a good thing, twice.
For Valentine’s Day, I took Twix’s “Two Is More Than One” platform literally because who wouldn’t want two boyfriends on Valentine’s Day? “Why Settle for One?” is a playful, rom-com-inspired campaign where our main character gets the best of both worlds: the sweet lover boy and the edgy bad boy. The fantasy ultimately comes back to Twix: two different guys, two different dates, two Twix bars, because sometimes one good thing just isn’t enough.
Creating the Visual World
Dreamy, tactile, playful, and slightly surreal. I built the visual language around lush florals, romantic typography, soft pinks and reds, and whimsical compositions—turning “Why Settle for One?” into an exaggerated Valentine’s Day fantasy.
From Concept to Commercial
I brought “Why Settle for One?” to life through an AI-generated Valentine’s Day spot created with Nano Banana. The film follows our heroine through a dreamy fantasy of two completely different dates: the sweet lover boy and the effortlessly cool bad boy, before revealing the real perfect pair: two TWIX bars. The spot turns Twix’s “Two Is More Than One” platform into a playful, cinematic story about getting a good thing twice.